MOOD Network | Microanalysis Of Online Data

Computer-mediated health communication: Perspectives from ethnography and discourse analysis

9th November 2015, Hosted by the Language Centre School of Language, Linguistics, and Film, Queen Mary University of London

This first SIG workshop will focus on the theme of computer mediated health communication taking a broad view of the diverse digital contexts in which health communication is developed through the medium of language. We are particularly interested in contributions that use the frameworks of ethnography and discourse analysis for the selection and analysis of linguistic features in order to understand relations between digital texts and their wider contexts of production and reception.

The new possibilities of using ICT technologies for practitioner-patient consultations as well as for peer-to-peer interaction in a synchronic or asynchronic manner have fascinated health researchers for over three decades. While there is a growing body of psychology literature focused on the quantitative analysis of isolated content features, the linguistic analyses of ICT-facilitated interactions in their discursive and social contexts have not yet received systematic attention.  In research on social media for example, the nature of synchronic or asynchronic platforms, and the fact that many forms of online communication are publicly available are likely to influence the way in which health and illness identities are constructed by professional and ‘lay’ actors.

The aims of this workshop are to bring together researchers who examine health communication from the theoretical and methodological traditions of linguistic ethnography and discourse analysis, to test the value of combining different research methods and to share solutions to the challenges of data analysis and interpretation posed by online environments. We are particularly interested in building theoretical and methodological bridges between applied linguistics, medical sociology, media studies and social psychology.

Confirmed invited speakers

  • Prof Elena Semino (University of Lancaster)
  • Dr Julia Bailey (University College London)

The workshop will include

  • Plenary talks  
  • Discussion sessions
  • Poster presentations

Key dates

We invite you to submit an abstract for a paper or poster of no more than 300 words by 15th September 2015 by emailing Nelya Koteyko Papers will be 20 minutes long with additional 10 minutes for questions. Notifications of acceptance will be sent by 1st October 2015.


  • Full fee – £20
  • BAAL members’ fee – £15
  • Student fee – £12

The fee includes: registration, tea/coffee and lunch. Registration details will be available in September.


For further information Nelya Koteyko or Dimitrinka Atanasova

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